Launches

A launch is a named drop with a date range (e.g. "Fall 2026"). Use launch cards to see the schedule and readiness of the products shipping together, then open a launch to manage it.

Where:

setlist → Launches — browse launch cards and open a launch to manage it
setlist → Settings → Launches — create launches and make quick catalog edits (details)
setlist → Products → Edit — assign a filtered selection of products in bulk
A product's Plan card — assign one product and set its launch schedule

What a launch is

A launch has a name, a start date, an optional end date, a card cover, optional internal reference images, and a set of assigned products. A product can belong to one launch at a time.

Assigning a product to a launch from its own detail page (the Launch group field) also seeds its schedule: if the launch has a start date, the product's launch date is seeded and locked to it, and a limited-date product can also default its end date to the launch's end.

The other two assignment paths — bulk Add to… → Launch on the Products list and Add products on a launch's detail page — change membership only; they never reseed a product's launch or end dates. Editing a launch's dates likewise doesn't rewrite dates already stored on its products.

The Launches page

Launches appear as clickable cards grouped by year and quarter. Use the Period filter to show one or more periods — the button reads "Filtered (N)" while any are selected, and Clear resets it. With everything filtered out the page reads "No launches match this filter." The page's primary action, Manage launches, goes to Settings → Launches.

Each launch card shows:

its cover image, falling back to the first identifying image, then a calendar icon;
name and date range;
an Upcoming, Active, or Ended timing badge — only when the launch has at least one date;
product count and an average-readiness badge (~N% ready), or a warning and an Add products prompt when the launch is empty.

An Unassigned card appears only when products have no launch or still point to a deleted launch. It opens a read-only list, so those products are never hidden.

The launch detail page

Open any real launch card to manage the drop in four sections.

Details

The summary shows timing and date range. Click Edit to change the name, start date, or end date; changes save automatically, and Done returns to the summary. The date pickers don't accept past dates. Updating the launch dates does not rewrite dates already stored on member products.

Products

The header shows the product count, plus an average-readiness badge once there's at least one product.

Add products opens a searchable multi-select picker. A product can belong to one launch, so adding a product that belongs to another launch moves it here.
Remove a row (trash icon) to unassign that product without deleting it.
Each row links to the product and shows its SKU, stage, owner (and their team), readiness — with an Overdue badge when past due — launch date, and end date.

The Unassigned detail is read-only. Open a product, or use Products → Edit, to assign it.

Images

Cover image is displayed on the launch card.
Identifying images are internal reference images for your team.

Images must be image files under 10 MB each. Removing an image is immediate.

Danger zone

Delete launch removes the launch immediately. Products are not deleted; they fall into Unassigned until reassigned.

Assign products and dates

There are three assignment paths:

On a product's detail page, choose its Launch group. If that launch has a start date, the product's launch date is seeded and locked to it; a limited-date product can also default to the launch end.
On Products, choose Edit, select visible rows, then use Add to… → Launch. This moves membership only; review the affected product dates afterward.
On a launch detail, use Add products. This also moves membership only.

Bulk assignment and launch-detail assignment do not cascade launch dates. Editing a launch's own date range also does not update existing product dates.

Set it up: step by step

In Settings → Launches, add a name, start date, and optional end date.
Optionally add internal identifying images.
Open the launch and add products, assign from a product, or use the Products bulk-edit flow.
Add a cover image and use the overview cards to monitor timing and readiness.

Tips & gotchas

Launches are created in Settings, then managed from their detail page.
One product, one launch. Assigning it elsewhere moves it; campaign membership is separate and can be many-to-many.
Unassigned is the safety net. It includes products with no launch and products whose launch was deleted.
Dates drive timing automatically. Upcoming / Active / Ended is derived from the date range (and only shown once a launch has at least one date); there is no manual launch-status field.